Sales is not marketing. Back in college they had us memorize a definition of it long enough to give you a headache, so I'll break it down simply for you here: marketing is mass-media, and sales is 1-to-1. Pretty simple, huh? As a real estate agent, you're responsible for doing at least part of your own marketing to get eyeballs on your listings & generate new leads, but in truth you specialize in sales. That's a good thing, because salespeople have a lot higher earning potential than marketing folks do, although neither group likes to admit it.
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