Rule #1 in marketing is "be where your customers are", and in real estate that means being online. According to the National Association of Realtors® 2018 Profile of Home Buyers & Sellers, 44% of homebuyers started their home search process by looking at online properties - and 87% percent of buyers & sellers viewed online sites as the "most useful information source" of home information. No surprise here, right? Marketing your property online takes a lot of work, though!
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